Fractional VP of Operations for growing businesses

YOUR BUSINESS GREW.
YOUR OPERATIONS
DIDN'T.

I find the bottlenecks, broken handoffs, and disconnected systems slowing your company down—then rebuild the operation so your team can execute without everything running through you.

See how I work ↓

Start with a focused operational review. Every request comes directly to Maggie.

15+years leading operations
5–100employee businesses
BUILD + RUNhands-on implementation
Operational diagnosisProcess improvementZoho CRMAI automationSOP developmentLeadership systemsFractional operationsOperational diagnosisProcess improvementZoho CRMAI automationSOP developmentLeadership systemsFractional operations

What I fix

The chaos has a cause.
Let's find it.

When growth outpaces the way your business runs, the symptoms show up everywhere: missed follow-up, unclear ownership, inconsistent execution, and an owner trapped in every decision. Develop U finds the breakdown and rebuilds the system.

15+years leading operations
5–100employee businesses
CRM + AIsystems connected end to end
BUILD + RUNhands-on implementation
The starting point

Operational Diagnosis

Focused

A direct review of how work actually moves through your business—where it stalls, where ownership breaks down, and why the same problems keep returning.

  • Leadership + workflow interviews
  • Operational bottleneck review
  • Customer journey gaps
  • Systems + tool assessment
  • Prioritized action plan
Systems + process improvement

Systems Rebuild

Project

I replace scattered workarounds with clear workflows, ownership, handoffs, and management rhythms your team can actually follow.

  • Process mapping
  • Role + ownership clarity
  • Workflow redesign
  • Accountability systems
  • Implementation support
Zoho CRM + automation

CRM + AI Automation

Project

Your CRM should tell the team what happens next—not become another place where work disappears. I clean it up, connect it, and make it useful.

  • Zoho CRM optimization
  • Pipeline + lifecycle design
  • Email automation + nurture
  • AI-assisted workflows
  • Reporting + handoff documentation
SOPs + leadership systems

Team Execution

Project

I turn expectations that live in the owner’s head into SOPs, onboarding, training, and leadership tools the team can execute consistently.

  • SOP development
  • New-hire onboarding
  • Leadership + manager tools
  • LMS course development
  • Training checks + reinforcement
Ongoing executive partnership

Fractional Operations Leadership

Monthly

Senior operational leadership for owners who need a second brain, an honest operator, and someone accountable for turning decisions into execution.

  • Operational strategy
  • Weekly leadership rhythm
  • Cross-functional project direction
  • Team accountability
  • Continuous improvement
Digital operations + conversion

Customer Journey Systems

Project

Websites, landing pages, lead forms, and follow-up work best when they operate as one connected customer journey—not separate marketing tasks.

  • Customer journey optimization
  • Website + landing page systems
  • Lead capture + routing
  • Conversion-focused messaging
  • CRM + follow-up integration

Operational control

CONTROL THE
DETAILS.

If the owner has to personally track every invoice, payment, report, and administrative loose end, the operation is not under control. Develop U creates the visibility and follow-through that keeps essential work from becoming another owner emergency.

Fix the follow-through →
01Accounts payable + receivable
02Billing, payments, credits + refunds
03Reconciliation + discrepancy resolution
04Payroll administration support
05Financial + operational reporting
06Inventory + documentation coordination

Maggie leads every engagement

EXPERIENCE LEADS.
THE TEAM FOLLOWS THROUGH.

Every client strategy, recommendation, and final decision is led by Maggie Stokien. Trisha strengthens administrative execution, while Shane develops his technical skills through supervised internal projects. You always know who owns the work.

Maggie Stokien, founder and Fractional VP of Operations at Develop UFOUNDER
OPERATOR
BUILDER
Founder · Fractional VP · Operations Fixer

Maggie Stokien

Maggie fixes the operational mess growth exposes. For 15+ years, she has stepped into businesses where the owner is carrying too much, the team is working around broken systems, and nobody can agree on what needs to happen next. She finds the expensive friction, says what others avoid, and builds the processes, CRM, automation, and leadership rhythms that make the business run better. No pretty deck. No disappearing act. Just the truth, the build, and the follow-through.

OperationsCRM + AISOPsExecution
Trisha Dumford, Senior Administrative Operations Specialist at Develop UDETAILS
CONTROL
FOLLOW-THROUGH
Senior Administrative Operations Specialist

Trisha Dumford

Trisha is the operational detail behind the strategy. With more than 15 years of experience across billing, reconciliation, reporting, payroll administration, inventory coordination, and employee training, she brings accuracy and control to the back office—and follows the work through until it is resolved.

AP / ARReportingPayroll SupportRecords
Shane Ferdon, Cybersecurity Student and Technology Apprentice at Develop ULEARNING
BUILDING
SECURING
Cybersecurity Student · Technology Apprentice

Shane Ferdon

Technology has always come naturally to Shane. As a cybersecurity student, he is building a strong foundation in digital systems, troubleshooting, website management, and emerging AI tools. His curiosity and determination drive him to solve problems, learn new technologies, and continuously expand his skills.

At just 14 years old, Shane is on track to graduate high school early while gaining hands-on experience supporting internal technology projects and digital operations at Develop U. His goal is to build a career in cybersecurity, where he can help organizations strengthen their technology and security for years to come.

Building today's businesses while giving tomorrow's innovators room to learn. Shane supports supervised internal technology initiatives; all client consulting and strategy are led by Maggie Stokien.

CybersecurityTechnologyAI ToolsWebsite SupportProblem Solving

How Maggie works

DIRECT ABOUT THE PROBLEM.
SERIOUS ABOUT THE FIX.

Tools don’t fix broken operations. The right systems do. I use Zoho, AI, and automation only when they eliminate friction, protect your team’s time, and help the business run without constant rescue.

I will tell you what is broken, what is distracting you, and what needs to happen next. Then I stay close enough to make sure the fix works in real life.

Maggie StokienFounder + Fractional VP of Operations, Develop U
01

I tell you what is actually broken.

No vague assessment, corporate filler, or ten-page report that avoids the real issue.

02

I build—not just advise.

Strategy matters, but only when it becomes a system your team can execute.

03

Your team gets tools they can actually use.

Clear ownership, practical workflows, and documentation built around the real operation.

04

The goal is less owner dependence.

A healthier business should not require you to personally rescue every process and decision.

The uncomfortable truth

CHAOS IS EXPENSIVE.

Fix it before growth makes it worse →

Request an operations review

READY FOR
THE TRUTH?

Tell me where the business feels heavier than it should. I’ll review the pressure points and tell you the smartest place to start.

Request typeOperations review with Maggie

Ideas from the operator behind Develop U

5 books. 5 phases.
One real journey.

The consulting comes first. These books sit behind it as proof of how Maggie thinks, builds, and tells the truth about growth without pretending the process is polished.

Books + tools
The Gorgeous Grind book coverPhase I — The Hustle Years
PDF + EBOOK

The Gorgeous Grind

The unfiltered story of building while life is still happening.

$9.99
Half-Baked & Thriving book coverPhase II — The Leap
PDF + EBOOK

Half-Baked & Thriving

For the moment the plan is not perfect, but you move anyway.

$9.99
Messy on Purpose book coverPhase III — Controlled Chaos
PDF + EBOOK

Messy on Purpose

How to own the middle without pretending it is polished.

$9.99
Built Different, Not Broken book coverPhase IV — The Transformation
PDF + EBOOK

Built Different, Not Broken

A different way to see the parts of you that never fit the mold.

$9.99
Winging It on Purpose book coverPhase V — Mastery
PDF + EBOOK

Winging It on Purpose

The confidence that comes from building your own playbook.

$9.99
Save more with the set

The complete 5-book bundle

All five digital books. One price. No excuses.

$49.95$39

Practical downloads

Tools built in
the trenches.

Workbooks, planners, templates, and operator-built resources you can put to work today.

Practical resources
01Companion workbook

The Gorgeous Grind Workbook

Exercises, prompts, and action steps for the hustle years.

$14.99
02Companion workbook

Half-Baked & Thriving Workbook

Map your leap and get clear on what you are building.

$14.99
03Companion workbook

Messy on Purpose Workbook

Exercises for navigating the messy middle with intention.

$14.99
04Companion workbook

Built Different, Not Broken Workbook

Deep-dive prompts for transformation and identity work.

$14.99
05Companion workbook

Winging It on Purpose Workbook

Reflection and planning exercises for your next chapter.

$14.99
0690-day journal

No Permission Needed Journal

Reflection prompts, affirmations, and weekly check-ins.

$14.99
07100+ templates

Social Media Caption Templates

Plug-and-play captions for Instagram, LinkedIn, and TikTok.

$14.99
08Planner

Goal Setting & 90-Day Planner

A no-BS goal system with weekly reviews built in.

$14.99
09Templates

Coaching Intake & Self-Audit

Honest self-assessment tools for coaches and clients.

$14.99
10Operations

Restaurant Onboarding Toolkit

Checklists, day-one guides, and role cards that are ready to use.

$14.99
11Compliance

Food Safety Training Pack

ServSafe-aligned quizzes, reference sheets, and trainer guide.

$14.99
12Productivity

Get Your Sh*t Together

Weekly planner, priority matrix, and 90-day tracker.

$14.99
13Best value

All Digital Downloads Bundle

All 13 digital downloads in one practical toolkit.

$99.00

Before we talk

GOOD QUESTIONS.

What does an operations review cover?

Maggie looks at where work stalls, where ownership is unclear, which systems are disconnected, and what keeps pulling the owner back into day-to-day rescue mode.

Do you only give recommendations?

No. Develop U can diagnose the issue, build the system, document the process, support implementation, and help leadership keep it running.

What types of engagements are available?

Focused operational reviews, project-based system builds, CRM and automation work, SOP and training development, and ongoing fractional operations leadership.

Who leads client work?

Maggie Stokien leads every client strategy, recommendation, and final decision. Supporting work is assigned and supervised based on the needs of the engagement.

When will I hear back?

Operations review requests receive a reply within two business days so Maggie can understand the pressure points and recommend the right starting place.

How do books and digital products arrive?

After an order is confirmed, digital download details are sent to the email used at checkout. Any future physical editions will be clearly labeled.